0305

９－１－１

9 1

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 1: Changes in the Company
LISTENING
[to state reason for change]
“We cannot afford to stand still despite [the changing market].”
[to say there will be challenges]
“We’ll face a tough road ahead.”
[to call for action]
“Let’s roll up our sleeves and get started.”
Useful Information
You are in a meeting. You listen to changes happening in the company, particularly the launching of a new product or service.
In today’s lesson, your task is to listen to and understand announcements about new company initiatives and answer questions about them.
1.Do you like change? Why?2.Was there ever a big change th at happened in your company?What was it about?
Can understand new company initiatives.
①Need forChange
Say you have a new initiative
②NewInitiative
Announce your new product
③Challenges
Say there’ll behardships
④Expectationfor Staff
Tell your staff what to do
Four important points to take note of when listening to an announcement about new initiatives:
9 2

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 1: Changes in the Company
LISTENING
②NewInitiative
Listening Text
Thank you for attending today’s meeting. As you may have heard, our sales declined enormously from the last term. We conclude d that consumer needs are changing. ①But we cannot afford to stand still despitethe changing market. ② In fact, to addressthis, we intend to launch a new service, one thatwould cater to the current market needs. We’rehoping to make it available by next month.③We’ll be facing a tough road ahead,especially with the strict timeline.If we want to minimize the discrepancy of this term and last term’s sales, we have to work hard.④ So, let’s roll up our sleeves and get started. I’m sure our efforts will yield good results for the company.
Listen to an announcement about a new company initiative in an insurance company.
①Need forChange
③Challenges
④Expectationfor Staff
enormously (adverb) Extremely
cater
(verb)
To address the needs of
minimize
(verb)
To make the difference smaller
Useful Vocabulary
discrepancy
(noun)
Difference in numbers
yield
(verb)
To produce a result
9 3

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 1: Changes in the Company
LISTENING
1.Why is there a need for change in the company?
a.The company can’t afford to stand still despite their competitorhaving a head start in credit card promotions.
b.The company can’t afford to stand still despite the decreasingnumber of clients with credit cards.
2.What is the company’s newest initiative?
a.Give discounted ticket rates when customers use their credit card.
b.Give 10% discount to customers who use their credit card forshopping.
3.What will make the company face a tough road ahead?
a.They will face a tough road in terms of deadlines.
b.They will face a tough road in terms of marketing.
4.How does the company plan to prepare to launch their newinitiative?
a.By rolling up their sleeves and starting to create the advertisingtemplates.
b.By rolling up their sleeves and coming up with an idea to gain morecustomers.
Listen to your tutor, then pick the best answer for each question.
Step 1
9 4

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 1: Changes in the Company
LISTENING
1.Why is there a need for change in the company?
The company can’t afford _____________________________________.
2.What initiative is the company planning to take?
The company intends to _______________________________________.
3.What challenges might the company encounter?
The company will face a _______________________________________.
4.How does the company plan to prepare to launch their newinitiative?
By _________________________________ started with _________________.
Listen to your tutor, then answer each question by completing the sentence.
Step 2
9 5

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 1: Changes in the Company
LISTENING
You are a team supervisor. You are called into a meeting to listen to a new company initiative. Take note of the important information and relay it to your team member.
Situation
9 6

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 1: Changes in the Company
LISTENING
Chapter 1: PRODUCT ANNOUNCEMENT
SPEAKING
Lesson 2: Product Presentation
Next Lesson
[to state reason for change]
“We cannot afford to stand still despite [the changing market].”
[to say there will be challenges]
“We’ll face a tough road ahead.”
[to call for action]
“Let’s roll up our sleeves and get started.”
Can understand new company initiatives.

９－１－２
9 1

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 2: Product Presentation
SPEAKING
You are called into a meeting to present a new company product or service. You have to impress the people present in order to gain clients or customers.
In this lesson, your task is to introduce the new company product or service to consumers.
1.What preparations do you do before presentations?
2.What was your last presentation about?
Can present about a new company product.
[to indicate the sp ecial quality of the product] “The key feature of the product is [its sleek design].” [to say the product advantage over others] “This product has the edge over others because [of its con sistency].” [to say that the product is beneficial to a certain demographic] “[CTV] can be of benefit to [large families].”
9 2

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 2: Product Presentation
SPEAKING
Good morning. I'm Michael Smith, sales representative of Alpha Electronics. Let me introduce you to our newest product, the CTV or curved television.
①Self-Introduction
②Feature
③Advantage
④Benefits toConsumers
The key feature of the product is its sleek* design. It has a titanium alloy finish*, giving it its modern look.
Now, you may say that there are other curved television screens out in the market, what makes Alpha Electronics’ CTV stand out? Well, this product has the edge over others because of its consistency in giving viewers high-definition quality no matter where you are seated in a room.
Which brings me to my next point: CTV can be of great benefit to large families who prefer watching high-definition movies at home instead of going to theaters. It would be profitable to consign this in your department store.
Useful Information
①Self-Introduction
Introduce self and company
②Feature
Discuss qualities of product
③Advantage
Say its edge over competitor products
④Benefits toConsumers
Tell the target market the uses of the product
A product presentation must contain the following information:
Reading Text
sales representative
(noun)
Person assigned by the company to market a product
consistency
(noun)
The quality of not changing much
stand out (verb) To become noticeable
Useful Vocabulary
consign
(verb)
To put and sell in a store or gallery
*titanium alloy finish – has a silver, metallic look
*sleek – smooth and shiny
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CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 2: Product Presentation
SPEAKING
Presenter:
“Good morning. Thank you for your time. My name is Michelle Wayland. (1) ______________________________________________ Drink Up Corporation, the company who brought you the top-selling juices and sodas in the country.
Let me introduce you to our new product, the FitLite Juice Drink. (2) ______________________________________________ its nutritional* content. We concocted* a mixture of fresh citrus fruits* and berries. (3)_________________________________________________ its delicious taste despite its nutritional properties. You see, other drinks seem to lose their sweet taste when medicinal fruits are added. But, we’ve managed to solve that.
FitLite juice drink (4) ______________________________________________ health-conscious* people and even to children. This drink will definitely stand out because of its nutritional properties and taste!”
Read and complete the presentation script below. Choose the answers from the box below.
Step 1
•can be of benefit to
•I am the sales representative of
•This product has the edge over others because of
•The key feature of the product is
*nutritional – good for the health
*concocted– mixed and created
*citrus fruits – lemon, orange, etc.
*health-conscious – people who care about what they eat and do
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CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 2: Product Presentation
SPEAKING
Presenter:
“Good morning. First off, thank you for taking time off your busy schedules. Now, let’s get down to business.
My name is Ben Jones, (1) ______________________________________________. And I bring you our latest product, (2) ______________________________, a video game for personal computers.
Now, (3) ______________________________________________. Because of this, the game is easy to use and navigate*, which is good for people who focus more on the actual game and not its complex controls. Compared to competitors, (4) __________________________________________. We had specifically hired game developers who were adept* in writing as well. Therefore, I think our game can really stand out. (5)______________________________________________. Consigning this at your stores would be a win-win* situation for both SM Apps and your company.”
Read and complete the presentation script below. Use today’s expressions and the information provided on your material to fill in the missing parts.
Step 2
Information
Company
SM Apps
Your Company Position
Marketing Executive
Product
Guns and Swords (video game)
Product Feature
Simple gameplay and controls
Product Advantage
Storyline
Benefits to Consumers
Teenagers and Adults interested in adventure games
*navigate – to control
*adept – skilled at something
*win-win – beneficial for the two parties involved
5
9

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 2: Product Presentation
SPEAKING
Product Information
Company
Kirei Corporation
Your Company Position
Sales representative
Product
Moisturizing Cream
Product Feature
Long-lasting effects
Product Advantage
Uses natural ingredients
Benefits to Consumers
Women of all ages
Give a presentation about your new company product. Your goal is to get your product consigned in a department store. Use the information below and today’s expressions in your presentation.
Situation
9 6

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 2: Product Presentation
SPEAKING
Can present about a new company product.
[to indicate the special quality of the product] “The key feature of the product is [its sleek design].” [to say the product advantage over others]
“This product has the edge over others because [of its consistency].”
[to say that the product is beneficial to a certain demographic]
“[CTV] can be of benefit to [large families].”
Chapter 1: PRODUCT ANNOUNCEMENT
READING
Lesson 3: Product Assessment
Next Lesson

９－１－３
9 1

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 3: Product Assessment
READING
You are reading product reviews in order to identify the features, advantages, and disadvantages of a product.
In this lesson, your task is to read reviews posted online in order to answer questions about them and give suggestions for improvement.
1.Do you usually read product reviews? Why or why not?
2.What are the things that you consider when buying a product?
Can understand a product review.
[to talk about a product feature]
“The product enables people to [drive without making noise].”
[to describe a positive quality]
“Its [features] are ground-breaking.”
[to describe a negative quality]
“But it has some drawbacks like [its size and price].”
Useful Information
Take note of the following when reading competitor’s product reviews:
General Product Feature
This is a general product description
Positive Feedback
These are the features to retain in your product
Negative Feedback
These are the features to improve
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CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 3: Product Assessment
READING
Reading Text
*conventional engine – engine of most cars that use gasoline
*solar panels – flat object that recharges using sunlight
My Two Cents Worth on HTW Hybrid Car
Posted by: J. Smith 10/04/2016
I used to own a car with a conventional engine*. But since I bought HTW Hybrid Car, I learned to appreciate eco-friendly vehicles.
Some of HTW Hybrid Car’s key features are the electric motors and solar panels*. Using the electric motor enables us to drive without making noise. Meanwhile, the solar panels enable the electric engine to charge even while we are driving. These features are ground-breaking, capitalizing on today’s technology. It has nice bells and whistles added to it too like the leather interior and portable TV screens.
However, it has some drawbacks like its size and price. But they’re not deal breakers considering the overall features and value for money of HTW Hybrid car.
General Product Features
Positive Feedback
Negative Feedback
enable
(verb)
To be able to do something
capitalize
(verb)
To use in order to achieve another task
bells and whistles (idiom) Add-ons
Useful Vocabulary
deal breaker
(noun)
A negative quality prompting a person to not buy or accept
value for money (idiom) Worth buying
9 3

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 3: Product Assessment
READING
Read the product review, then answer the questions below.
1.What are some of the features of the smartphone application?
_________________________ its offline contents and its user-friendly design.
a.It has major drawbacks like
b.Some of its key features are
2.What does its content enable users to do? _________________________.
a.It enables users to connect online and access maps with nearby restaurants.
b.It enables users to access information about nearby restaurants.
3.What does its design enable users to do? ____________________________.
a.It enables users to appreciate the application’s bells and whistles.
b.It enables users to quickly learn how to navigate the application.
4.What positive feedback did the writer give? _________________________.
a.Its content is ground-breaking.
b.Its design is ground-breaking
5.What negative feedback did the writer give? ________________________.
a.It has some drawbacks like the design and product price.b.It has some drawbacks like the application crashing and limited content.
Step 1
Promising but not enough
Posted by: J. Lawrence 1/15/2016
I installed the TipSee smartphone application and there are some things I like and some that I don’t like. First, I like that the application is free. Some of its key features are its offline contents and its user-friendly design. Because it works offline, it enables me to search for nearby restaurants even without Internet connection. Furthermore, its user-friendly design enables me to learn how to navigate the application easily. It’s ground-breaking; other application developers should take note. But it has some major drawbacks, like limited content and the application crashing.
9 4

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 3: Product Assessment
READING
You are studying your competitor’s new product. Read the product review, then relay the information you read to your supervisor by completing the script below. Use today’s expressions and information from the review.
“I read a review of our competitor’s hybrid car. It’s intriguing*. The review said its key features are (1) _________________________________. First, it said that (2) _________________________________. And for the hidden solar panels, (3) _________________________________. It even says that its design is (4) _____________________________. However, (5)_________________________________. I suppose we can improve on our own hybrid car to match the standard they set. What do you think?”
Step 2
*energy-efficient – uses less energy considering the amount of power it generates
*standard – a level of quality
*intriguing – interesting
Review: HTW Hybrid Car
Some people say that the price of HTW Hybrid Car is too much, that it’s not worth its cost. But I disagree.
Some of its key features include solar charging and solar panels hidden from sight. It enables drivers not only to be energy-efficient* but also to be stylish. Its design is truly ground-breaking. I think it sets the standard* not only for hybrid cars but for regular cars as well. Still, it has a major drawback like the color. HTW Hybrid Car only comes in white.
Presentation Script
5
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CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 3: Product Assessment
READING
You are part of a company manufacturing computer equipment. You check your competitor’s product by reading a review online. Then you talk to your coworker about developing a similar product but avoiding the faults your competitor committed.
Situation
Price is a deal breaker!
I just got the E-Gage mouse and it has an amazing design! Its key feature is its remarkable design allowing for good grip. It enables users to move the cursor smoothly and easily, and it fits perfectly. Its ergonomic design is truly ground-breaking. Still, it has some drawbacks like its price and the price of its parts. When I broke the optical sensor, I had to find parts to replace it. Finding a store selling the parts was difficult, and when I found one, the parts were expensive. I hope the company will do something about this.
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9

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 3: Product Assessment
READING
Can understand a product review.
Next Lesson
[to talk about a product feature]
“The product enables people to [drive without making noise].”
[to describe a positive quality]
“Its [features] are ground-breaking.”
[to describe a negative quality]
“But it has some drawbacks like [its size and price].”
Chapter 1: PRODUCT ANNOUNCEMENT
WRITING*
Lesson 4: New Proposals
*It is advisable to use a PC for writing lessons.

９－１－４9 1

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 4: New Proposals
WRITING
You are developing a new product. You are looking for potential investors to finance your new venture.
In this lesson, you will write an e-mail pitch* in order to gain funding from potential investors.
1.Have you ever proposed an idea to your supervisor?
2.What do you find challenging about proposing ideas?
Can write an e-mail pitch.
[to introduce a new product]
“[D&A Apps Inc.] is taking a new venture with our latest product.”
[to make the product relevant to the potential investor]
“Your organization might see immediate value in our product.”
[to give contact details]
“If you’re keen to learn more, [don’t hesitate to send me a message].”
Useful Information
Structure of an e-mail pitch:
INTRODUCTION
Introduce your company and briefly introduce your new product
PITCH BODY
Convince the potential investor to fund your product
HOOK
Make the potential investor want to fund your product
*e-mail pitch is a letter written convincing a potential investor to help fund or develop your product
9 2

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 4: New Proposals
WRITING
*Medieval – refers to the Middle Ages in Europe (around 500 AD to 1500)
*role-playing game – a game where the player assumes the role of a character
startup
(noun)
A company in its early stage of business
guarantee
(verb)
To ensure
give first refusal
(verb)
To sell to someone for the first time before going public
Useful Vocabulary
keen (adjective) Eager
pursue
(verb)
To persist
Reading Text
Dear Mr. Grayson,
My name is John Smith, a game developer of a startup business called D&A Apps Inc. Our company is currently taking a new venture with our latest product, Medieval Warriors.
Medieval* Warriors is an action-adventure role-playing game* for smartphone devices guaranteed to bring high revenue in today’s market. Knowing that your company has helped smaller businesses, I believe that your organization might see immediate value in our product.
D&A Apps Inc. would like to give you first refusal to try Medieval Warriors. If you’re keen to learn more, don’t hesitate to send me a message. We’re hoping for your positive response to pursue this new venture.
Introduction
Pitch Body
Hook
3
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CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 4: New Proposals
WRITING
Complete the e-mail pitch by writing the missing parts. Use the clauses in the box to fill in the blanks of the e-mail.
Step 1
• We’re giving you first refusal
• your organization might see immediate value in our service.
• If you’re keen to learn more,
• is taking a new venture with our latest service
Dear Miss Watson,
I’m Judy Wrayburn, founder of a rental startup. Wrayburn Capitals (1)_____________________________________ of car rentals.
Our services cover personal car and van rentals, and also vehicle rentals for wedding events. Knowing that your company, Wedding Ventures, handles all wedding needs including driving the bridal party to different venues across the states, (2) _______________________________.
(3) _____________________________________ to use our service before releasing it to other companies. (4) _____________________________________, contact us through hello@wrayburn.com.
Cordially,
Jeanine Wrayburn
Founder
Wrayburn Capitals
732-757-2923
4
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CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 4: New Proposals
WRITING
Complete the e-mail pitch by using today’s expressions to fill in the blanks. Use the paragraph labels as your clue.
Step 2
*ergonomic– provides maximum comfort, especially in working circumstances
1. Introduction
2. Pitch Body
3. Hook
Dear Mr. Jamestein,
I’m Bob Morgenstern, founder of a German-based online furniture shop, Has It. Has It is (1)_______________, the HC 341.
HC 341 is our new product line of office chairs made of bamboo products. It has an ergonomic* design guaranteed to be comfortable for long hours. Seeing as you are an eco-friendly company, (2)________________.
Has It would like to give you first refusal to try our new product line. (3) _____________________________________, you may send me a personal message via this e-mail. Thank you and we hope to do business with you soon.
Sincerely,
Bob Morgenstern
Has It Founder
Bmorgenstern@sample.com
5
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CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 4: New Proposals
WRITING
Situation
*water filtration system – an equipment that cleans water
*portable – a small and light object
*biodegradable – something that decays when buried under ground
Dear Mr. Tang,
I’m __________________________, an R&D Specialist at ECO Corporation, a startup business based in Ontario, Canada. _____________________________________________________ ________________________________.
This filtration system _____________________________________________________. Knowing that your company also works in line with developing eco-friendly products __________________________________________________________.
____________________________________________. ________________________________________, send me a message at inquiries@ecocorp.com.
Sincerely,
__________________
You came up with a new product to help farmers grow their crops. However, you do not have enough capital to develop and sell it. Write a pitch e-mail to a potential investor.
Your Company: ECO Corporation
• Develops eco-friendly products, particularly biodegradable products
Your Product: Filtration System*
• Makes water cleaner water for agricultural practices
• Portable*
• Can work under tough conditions (typhoon, floods, drought, etc.)
• Biodegradable*
9 6

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 4: New Proposals
WRITING
Can write an e-mail pitch.
Next Lesson
[to introduce a new product]
“[D&A Apps Inc.] is taking a new venture with our latest product.”
[to make the product relevant to the potential investor]
“Your organization might see immediate value in our product.”
[to give contact details]
“If you’re keen to learn more, [don’t hesitate to send me a message].”
Chapter 1: PRODUCT ANNOUNCEMENT
Lesson 5: Review

９－１－５
9 1

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 5: Review
Can use the expressions introduced in Units 1-4.
Lesson 1 – Changes in the Company
You are a team supervisor. You are called into a meeting to listen to a new company initiative. Take note of the important information and relay it to your team member.
[to state reason for change]
“We cannot afford to stand still despite [the changing market].”
[to say there will be challenges]
“We’ll face a tough road ahead.”
[to call for action]
“Let’s roll up our sleeves and get started.”
Useful Information
①Need forChange
Say you have a new initiative
②NewInitiative
Announce your new product
③Challenges
Say there’ll behardships
④Expectationfor Staff
Tell your staff what to do
Four important points to take note of when listening to an announcement about new initiatives.
9 2

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 5: Review
Lesson 2 – Product Presentation
Give a presentation about your new company product. Your goal is to get your product consigned in a department store. Use the information below and today’s expressions in your presentation.
[t o indicate the special quality of the product] “Th e key feature of the product is [its sleek design].”
[to say the product advantage over others]
“This product has the edge over others because [of its consistency].”
[to say that the product is beneficial to a certain demographic]
“[CTV] can be of benefit to [large families].”
Useful Information
①Self-Introduction
Introduce self and company
② FeatureDiscuss qualities of the product
③Advantage
Say its edge over competitor products
④Benefits toConsumers
Tell the target market the uses of the product
A product presentation must contain the following information:
Product Information
Company
FP Machines
Your Company Position
Sales executive
Product
Printer
Product Feature
Portable printer for FP cameras
Product Advantage
Wi-fi enabled
Benefits to Consumers
People who prefer high-quality printouts without the burden of big machines
3
9

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 5: Review
Lesson 3 – Product Assessment
[to talk about a product feature]
“The product enables people to [drive silently].”
[to describe a positive quality]
“Its [features] are ground-breaking.”
[to describe a negative quality]
“But it has some drawbacks like [its size and price].”
You are part of a company manufacturing computer equipment. You check your competitor’s product by reading a review online. Then you talk to your coworker about developing a similar product but avoiding the faults your competitor committed.
Useful Information
Take note of the following when reading competitor’s product reviews:
General Product Feature
This is a general product description
Positive Feedback
These are the features to retain in your product
Negative Feedback
These are the features to improve
Price is a deal breaker!
I just got the E-Gage keyboard and it has an amazing design! Its key feature is its glow-in the dark design. It enables users to use it even in dim environments. Its innovative design is truly ground-breaking. Still, it has a major drawback like its price. It is sold separately from other computer products, which means you won’t benefit from its wholesale price. I hope the company will make a complete set of E-Gage computer paraphernalia.
4
9

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 5: Review
Lesson 4 – New Proposals
[to introduce a new product]
“[D&A Apps Inc.] is taking a new venture with our latest product.”
[to make the product relevant investors]
“Your organization might see immediate value in our product.”
[to give contact details]
“If you’re keen to learn more, [don’t hesitate to send me a message].”
Useful Information
Structure of an e-mail pitch:
INTRODUCTION
Introduce your company and briefly introduce your new product
PITCH BODY
Convince the potential investor to fund your product
HOOK
Make the potential investor want to fund your product
You have a new product but don’t have enough capital to develop and sell it. Write a pitch e-mail to a potential investor for this venture.
New Product: Watercolor Set
Company: DECO Art Supplies
Product Description:
•A eco-friendly bag full of watercolor art supplies for beginners
•1 pad watercolor paper (24 pages), 8 watercolor tubes, 3 different brushes, 1 inspirational booklet with sample artworks, 1 manual
Dear Mr. Tang,
I’m ______________________________, an R&D Specialist at DECO Art Supplies, a startup business based in Ontario, Canada. _________________________________.
This watercolor set _________________________________. Knowing that your company works in line with promoting art, _______________________________.
We would like to give you first refusal to try our new product. _________________________________.
Sincerely,
__________________________
9 5

CHAPTER 1: PRODUCT ANNOUNCEMENT
Lesson 5: Review
Chapter 2: ADVERTISING
LISTENING
Lesson 1: Advertising Dos and Don’ts
Next Lesson
Can use the expressions introduced in Units 1-4.